Arthur Rubinstein: The Complete Album Collection

!±8± Arthur Rubinstein: The Complete Album Collection

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From December on, "Arthur Rubinstein The Complete Album Collection" will be the world's biggest CD edition for a solo artist according to Guinness World Records (TM). It features all the legendary pianist's issued recordings made by RCA Victor between 1940 and 1976, and includes one LP issued on the DECCA label in 1978. The collection also includes the recordings Rubinstein made in England for the English label His Master's Voice (HMV) between 1928 and 1940, most of which were released in the United States by RCA on its Victor label. The collection includes complete studio and live performances, solo, concerto and chamber music repertoire in reproductions of original LP sleeves and labels, the earlier recordings, initially released on 78-rpm discs, appear in three sets with 14 CDs in the edition.

The bonus CDs in this edition (CDs 140-142) contain recordings of his legendary 1961 cycle of ten concerts at New York's Carnegie Hall. They include four works that Rubinstein had never before committed to disc plus two others that represent brand-new additions to his RCA discography.

This edition also boasts the finest sound quality ever bestowed on Arthur Rubinstein's complete recordings. The masters for the principal works in the collection come from the series of Living Stereo SACDs and Japanese XRCDs. All the other recordings are based on masters from the Rubinstein Collection of 1999, technically and sonically refurbished for this edition. In cases where the desired results could not be obtained, Sony Classical has gone back to the original analogue tapes.

The 164-page full-colored hardcover book in landscape format includes new liner notes by Rubinstein biographer Harvey Sachs, photos shot or selected by Arthur Rubinstein's daughter Eva Rubinstein, an essay about the legendary 1961 Carnegie Hall concerts, complete discography in alphabetical and chronological order featuring 78s, 45s and LPs and track listings with complete discographical notes, producer names and matrix nos.

The two bonus DVDs are "Rubinstein Remembered", a documentary tracing the great pianist's life from his origins in Łódź, Poland, through his final concert there in 1975, with interviews from family and friends, newsreels, home movies, TV interviews and performance footage. Narrated by Rubinstein's son John Rubinstein and produced by Peter Rosen and the "The Benefit Recital for Israel 1976" recorded at Ambassador College, Pasadena, California on Jan 15, 1975 featuring works by Beethoven, Schumann, Debussy, Chopin and Mendelssohn.

The "Arthur Rubinstein Complete Album Collection" consists almost entirely of reproductions of vinyl LPs in their original sleeves. The few exceptions that were only released on CD retain their original CD cover. Thus for the first time ever, music lovers have the opportunity of discovering every single one of Rubinstein's original albums in a single issue.

• Mercury Living Presence Boxed Set
• The Decca Sound
• Glenn Gould on Television: The Complete CBC Broadcasts, 1954-1977
• Wilhelm Furtwangler: The Legacy
• Leonard Bernstein: The Symphony Edition

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Nike dunk launch - Nothing but the truth London

!±8± Nike dunk launch - Nothing but the truth London

Launch of the Nike Dunk ltd edition at Nike Town London and the premier of Nothing but the Truth

Nike dunk launch - Nothing but the truth London

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Copywriting Tips - A Sledge Hammer Or a Scalpel?

!±8± Copywriting Tips - A Sledge Hammer Or a Scalpel?

A sledge hammer or a scalpel? That's the question we're asking in this article about copywriting. Now, if you're wondering just what the heck I'm talking about, don't worry. I'm going to be explaining shortly. It is important to understand the tact that you use when writing a sales letter. How you communicate with your prospect is critical if you're going to make the sale. So sit back and open up your mind. This is going to get a little deep.

There are really only two ways to communicate with your prospect...subtly and not so subtly. Both approaches will work. If you think I'm kidding, look at some of the really crazy TV ads that literally hit you over the head to get you to buy their product. They scream at you, shout at you, display fireworks, and even blow up cars. They're about as subtle as a train wreck.

Then you have the TV ads that are very subtle. Some of the Nike ones come to mind where you see the kick tying up his sneakers, going out to the basketball court, doing some dunks, a few layups and some great outside shots. At the end of the commercial it simply says, Nike...Just Do It! In other words, no fanfare. Nothing flashy. Just go out there and play your game.

Copywriting is a lot like that. You can put up a sales page with blaring red headlines screaming at the prospect "Make ,000 In Your First 30 Days...Guaranteed" or you can try something a little more subtle and reserved like "Discover The Secrets Of A 7 Figure A Year Earner." Now come on, who wouldn't want to know how somebody who earns seven figures a year does it. And yet, the headline doesn't make any crazy bold claims, but it's just as effective...if not more so.

Yes, copywriting is an art. You can hit people over the head with a sledge hammer to get them to submit, or you can use a scalpel to cut away at their layers of resistance. Either will work. The key is being consistent with your sales letter all the way through.

To YOUR Success,

Steven Wagenheim

Copywriting Tips - A Sledge Hammer Or a Scalpel?

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